Finest SMS Advertising and marketing Software program for Small Companies

Brief Message Service, or SMS, advertising and marketing software program — also referred to as textual content advertising and marketing software program — makes use of textual content messages to advertise a enterprise and its services or products to current and potential clients. It sometimes consists of SMS messages which are as much as 160 characters and longer Multimedia Messaging Service, or MMS, messages — which might embrace photographs, movies, web site hyperlinks and different forms of information.

The perfect SMS advertising and marketing software program affords limitless contacts and key phrases, web site varieties, design instruments, the choice so as to add customers and the chance to check the product by a free trial.

Pricing: Begins at $29 per thirty days for 500 credit. Value will increase based mostly on messages despatched per thirty days. You’ll be able to go for annual billing to obtain a reduction.

Characteristic overview: A free 14-day trial with 50 outgoing messages in addition to entry to all options and buyer assist is obtainable. SimpleTexting’s plans embrace:

• Selection of toll-free or native quantity.

• Limitless contacts, key phrases and free incoming SMS messages.

• Free templates and graphic generator software.

• Click on-to-text button.

• Cell sign-up widget.

• Three person seats.

• Mailchimp and Zapier integrations.

For an extra value, it’s also possible to add superior contact sync integrations, superior automations or a devoted account supervisor. Dwell assist is out there every day with prolonged hours throughout weekdays. Step-by-step guides, how-to movies, instruments and articles can be found within the assist middle.

Pricing: 4 plans are supplied; pricing begins at $25 per thirty days for 500 credit with the choice so as to add extra credit for an extra charge. You’ll be able to go for annual billing to obtain a reduction.

Characteristic overview: A free trial consists of 100 free messages to check out the service. All plans embrace the next options:

• 10-digit textable native quantity.

• Limitless contacts, key phrases, incoming messages and two-way texting.

• Web site sign-up varieties and SMS QR codes.

• Free template library and design instruments with Shutterstock picture library.

• Primary contact add, grouping and personalization instruments.

• HubSpot, Mailchimp, Fixed Contact and Zapier integrations.

Toll-free numbers, devoted brief codes, reporting instruments and a number of customers are some options obtainable with higher-tiered plans or at an extra value. Cellphone and chat assist is out there weekdays throughout enterprise hours and the useful resource middle affords movies, guides, articles, case research and data studies to customers.

Pricing: 9 plans are supplied; pricing begins at $29 per thirty days for 500 credit and will increase based mostly on month-to-month textual content limits, key phrases (or “textwords”) and options. There are month-to-month and annual billing choices.

Characteristic overview: A 14-day free trial is obtainable with 50 textual content messages. All plans embrace the next notable options:

• Limitless contacts and free incoming texts.

• Key phrases (textwords). Allowance will increase by plan.

• Textual content to hitch, opt-in hyperlinks, pop-ups, QR codes and electronic mail seize instruments.

• Choose-in varieties and user-friendly kind builder.

• Contests, surveys, promo codes, cell coupons and loyalty rewards choices.

• Customized person permissions based mostly on position.

• Shopify, HubSpot and Zapier integrations.

Automated workflows and a one-on-one onboarding session is included beginning with the Huge Bro plan and up. E-mail assist is obtainable 24/7, together with cellphone and chat assist for prolonged hours throughout weekdays. Articles, guides and step-by-step directions can be found in a assist middle and movies could be discovered on SlickText’s YouTube channel.

Pricing: Twelve plans are supplied; pricing begins at $24 per thirty days for 1,000 credit and will increase based mostly on month-to-month messages and key phrases. There may be the choice to pay month-to-month or yearly.

Characteristic overview: A 14-day free trial is obtainable with 50 messages and one customized key phrase. Paid plans embrace:

• Toll-free cellphone quantity.

• Limitless contacts and free incoming messages.

• Embedded web site sign-up varieties and kind builder instruments.

• SMS templates and drip campaigns.

• Analytics with interactive graphs and efficiency metrics.

• Rule-based permissions for extra customers.

• Instagram and Zapier integrations.

Cellphone, electronic mail and chat assist is out there seven days per week. Extra sources embrace on-line sources and guides.

Pricing: Begins at four cents per outgoing SMS or MMS of 160 characters or fewer. No month-to-month subscription charge; as an alternative, you buy pay as you go credit score packages starting from 10 to 10,000.

Characteristic overview: A 30-day free trial is obtainable with premium options. TextMagic customers obtain:

• Limitless contacts and free incoming messages.

• Click on-to-text varieties for web sites.

• Templates and call segmentation to automate bulk sends.

• Subaccounts for extra customers.

• Reporting and analytics.

• Capability to message to greater than 190 nations.

• Zapier integration.

E-mail assist is out there 24/7 and cellphone assist is obtainable throughout weekdays. Extra sources embrace how-to articles, video tutorials, instruments and articles.

Pricing: Begins at $25 per thirty days for 500 credit. Value will increase based mostly on the variety of messages despatched per thirty days.

Characteristic overview: Plans embrace the next notable options:

• Native or toll-free numbers.

• Limitless contacts and key phrases.

• Personal inbox for gross sales reps or shared inboxes for assist staff.

• Inner notes, non-public conversations and archiving options.

• Name forwarding, auto-reply messaging and canned responses.

• Analytics and studies.

• HubSpot, ActiveCampaign and Zapier integrations.

Superior options, obtainable on the 5,000 credit score degree and up, embrace a devoted account supervisor and premium cellphone assist. A assist middle, movies and articles can be found to all customers.

If text-based communication is a part of your total enterprise advertising and marketing technique, contemplate these elements to search out the perfect textual content message advertising and marketing software program for your online business’s targets.

To higher perceive what every SMS advertising and marketing software program supplier is providing, listed here are some widespread phrases and what they imply to your advertising and marketing technique:

• SMS: Brief Message Service texts have a 160-character restrict and can sometimes value one credit score in a textual content advertising and marketing plan.

• MMS: Multimedia Messaging Service texts have a 1,600-character restrict, can embrace embedded photographs, movies and hyperlinks, and sometimes value two or three credit.

• Credit: The worth assigned to every message despatched to a single contact.

• Key phrases: Phrases or brief phrases that clients can textual content to be added to the subscriber checklist of a enterprise.

• Brief codes: 5- or six-digit textable numbers usually used with key phrases to immediate clients to hitch a subscriber checklist.

• Click on-to-text buttons/varieties: Choose-in hyperlinks utilized by subscribers to provide consent on receiving advertising and marketing messages from a enterprise.

• QR codes: Scannable photographs that robotically open the textual content messaging app on a cell gadget.

• Consumer seats: The quantity of people that have entry to your online business’s SMS advertising and marketing software program account.

• Merge fields: Coded subject used to insert names and different particulars into textual content messages.

• Segmentation: Groupings of contacts based mostly on things like location and pursuits.

The price of an SMS advertising and marketing plan is primarily influenced by the variety of month-to-month message sends. Some suppliers will consult with this because the variety of texts, whereas others will use a credit score allowance, the place an SMS counts as one credit score, however longer messages or MMS might rely for 2 or three credit. Nevertheless, the variety of key phrases, person limits and superior options may also enhance the worth. If you happen to solely plan to make use of SMS advertising and marketing sporadically, you would possibly contemplate a pay-as-you-go plan that may prevent a month-to-month subscription charge.

Onboarding help and dwell 24/7 buyer assist usually are not widespread, however there are some suppliers that provide every day assist and others that may help with onboarding at larger plan tiers. Nevertheless, most software program comes with step-by-step directions, movies, articles and different instructional content material. As a result of these further sources are sometimes accessible on the supplier’s web site, you possibly can verify them out earlier than buying a plan to see if the software program will meet your wants.